4 Step by Step Engagement Strategies for Nonprofit Websites
I have a confession to make. When it comes to nonprofit marketing, I cringe every time I hear the words “engage”, “engaging” or “engagement.” Organizations are always looking to attract more people to...
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Donor Stewardship: Guiding Donors to The Next Level of Support
Stewardship is defined as the “responsibility of overseeing and protecting something considered worth caring for and preserving.” As nonprofits know well, preserving relationships with donors is...
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Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts
Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits—the things we need to stop doing and things we should be doing...
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3 Reasons Your Nonprofit Website Needs Responsive Design
Did you know that organizations update their website, on average, every 2-4 years? While this seems to be quite frequent, and perhaps more often than some of you may like, if you think about your...
View ArticleIs your Digital Strategy Conservative or Revolutionary?
Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As...
View Article6 Tips to Retain Volunteers
Volunteers are superheroes! They are your advocates, champions, ambassadors, and worker bees. They fill many roles in different capacities, bringing diverse skill sets as board members, committee...
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Augmented Reality and Social Good: The Art of Creating Meaningful AR
You hear the buzz all over the place: augmented reality this, augmented reality that. But, is this new technology a passing fad, a mere game, or can it be leveraged to create truly meaningful...
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Preparing for the Season of Giving: Steps to Ready Your Year-End Appeal
Year-end is upon us, and you should start planning for your final appeal. Organizations, large and small, should capitalize on the Season of Giving. A year-end appeal is powerful and creates exposure...
View ArticleThe Do’s and Don’ts of Selling More Tickets
Today, when organizations fiercely compete to get the attention of an over stimulated patron, you must find creative ways to sell tickets. Increasing ticket sales will help alleviate stress and keep...
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The Three Major Components of a Successful Annual Giving Campaign
Americans are generous and enjoy the sense of being a part of a worthy cause achieved by charitable giving. In 2017, charitable giving in the U.S. surpassed $400 billion for the first time, a 5.2%...
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